# identity.md

## Organization Overview
- **Company Name:** Bakell®
- **Mission:** To be the #1 provider of 100% edible glitter for cakes and drinks, and a leading manufacturer and retailer of FDA-compliant, food-grade coloring, dusts, crafts, and baking supplies.
- **Company Structure and Legal Entity:** A food manufacturer and retailer, operating an FDA Registered Facility.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** The largest producer of edible glitters & Luster Dust food coloring in the USA.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Details forthcoming.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a food manufacturer and retailer, specializing in the production of 100% edible glitters, Luster Dust food coloring, and a range of food-grade dusts, crafts, and baking supplies.
- **Location(s) and Geographic Presence:** Based in the USA, with products made in the USA.
- **Key Partnerships and Affiliations:** Details forthcoming.